Insights & Resources

Making sense of AI search

Guides, data, and practical advice on GEO — how to understand and improve your brand's visibility across ChatGPT, Gemini, Perplexity, and the AI engines your customers now ask for recommendations.

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GEO · Explainer

What Is an AI Visibility Tool? (And How to Know If You Need One)

How AI visibility tools work, what separates a useful one from a dashboard, and how to tell whether you need one yet.

6 min read · 14 August 2026
GEO · Practical Guide

llms.txt Examples: Four Worked Files You Can Copy

Complete example files for a service business, a SaaS, a docs site and an online shop — plus the five mistakes that make files useless.

8 min read · 10 August 2026
AI Search · Zero-Click

Zero-Click Search: What It Means for Your Brand's Organic Traffic

68% of Google searches now end without a click. Why your visibility metrics can't see it, and what to do about it.

11 min read · 20 July 2026
GEO · Measurement

What Is AI Share of Voice? How to Measure It (With Formula)

The metric forty years of marketing science says predicts growth — the formula, a free measurement method, and how to read the number.

10 min read · 20 July 2026
GEO · Practitioner Guide

How Do You Get Cited by ChatGPT? 5 Tactics That Work

The tactics that actually work, backed by data and enterprise experience — plus the popular advice that doesn't.

12 min read · 3 July 2026
GEO · Guide

What Is GEO? The Complete Guide

A plain-English guide to Generative Engine Optimization — what it is, why it matters, and how it differs from SEO and AEO.

11 min read · 1 July 2026
GEO · Analysis

Is SEO Dead? No — But It's Becoming GEO

Organic traffic is sliding at healthy websites and the usual explanations don't add up. The straight answer on what's really happening.

6 min read · 1 July 2026
GEO · Guide

What Is llms.txt and Do You Need One?

The honest guide: real adoption data, whether it actually helps AI visibility, and a free generator tool.

9 min read · 2 July 2026

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