Be the answer AI recommends

AI visibility tracking for brands without a search team

See where ChatGPT, Gemini, Claude and Google's AI answers name your brand. And where they name someone else instead.

Free brand scan launching soon. Join the list to be first in — and get The GEO Brief, our fortnightly note on AI search.

Is traffic to your website declining?

01~60%

of Google searches now end without a click to any website.

0230–70%

drop in clicks on the top result when an AI Overview appears above it.

0325%

fall in traditional search volume by 2026, on Gartner's projection.

Your brand now has to show up inside the answer. Visibly is here to help.

What's actually happening

Three brands got named. Yours wasn't one.

Every day your customers ask an AI engine which brand to choose. It answers with a shortlist. If you're not on it, you never had a chance to compete — and nothing in your analytics will tell you it happened.

9:41ChatGPT

What's the best CRM for a small UK business?

Based on current UK pricing and reviews, I'd suggest:

01Northgate

02Perch

03Ledgerly

All three publish clear per-user pricing and integrate with Xero.

1,900searches a month

3rivals named

0mentions of you

Our proven process

Monitor, compare, act.

01 · MONITOR

See where you stand

We run the questions your customers actually ask across ChatGPT, Gemini, Claude and Google's AI answers, then track whether you're named, how often, and in what context.

02 · COMPARE

See who's winning

Find which questions your rivals win, where they're recommended instead of you, and which pages the engines quote to get there.

03 · ACT

Know what to do

Not a data export. A short ranked list of things to change this week, written so you can start without looking up three terms first.

One dashboard

Everything your analytics can't show you.

Scores, trends, prompt-level detail and a ranked to-do list. Checked every week so you don't have to.

Kestrel CRM / AI visibility overviewSample data

TRACKING ChatGPT AI Overviews Claude Perplexity Gemini

AI visibility score

+4.2

Rank 3 of 7 in your category.

Share of voice

23.4%

▲ +2.1 pts

Of every 100 AI recommendations, you're named in 23.

Avg. position when named

3.4

▼ 0.3 worse

Fourth of five is worth far less than first.

Referrals from AI

412

▲ +38%

Sessions from an AI engine, matched in GA4.

Share of voice over time29 Jun – 28 Jul

You closed 6 points on Perch this month. Northgate is still pulling away.

Where you standThis week

Brand	SoV	Avg. pos
Northgate	31.8%	1.9
Perch	26.1%	2.6
Kestrel (you)	23.4%	3.4
Ledgerly	18.7%	3.8

Overtaking Perch needs about 3 points. Two open actions would do it.

By engineShare · mentions · average position

Engine	Share of voice	Mentions	Avg. pos	30-day
ChatGPT	28.4%	1,284	2.7	+8
Google AI Overviews	14.1%	906	4.6	−6
Claude	33.2%	418	2.2	+4
Perplexity	24.6%	631	3.1	+11
Gemini	17.3%	522	3.9	−3

Claude names you most often and earliest. Google's AI Overviews are your weakest surface, and getting worse.

Kestrel CRM / Prompts · 214 trackedSample data

Prompts tracked

214

Named in

143

▲ +9

Absent from

33% of what your buyers ask.

Monthly volume missed

4,180

Prompt-level detailSorted by volume missed · 9 of 71

Prompt	Vol/mo	GPT	AIO	CLA	PPX	GEM	Your pos	Who wins
best crm for a small uk business	1,900	●	○	●	●	○	4th	Northgate
cheapest crm for under 20 staff	880	○	○	○	○	○	Absent	Ledgerly
crm that integrates with xero	720	●	●	●	○	●	2nd	You
northgate alternatives uk	590	●	○	●	●	○	1st	You
crm with free tier for startups	470	○	○	●	○	○	6th	Perch
gdpr compliant crm uk hosted	340	○	○	○	●	○	7th	Northgate
crm for tradespeople and field teams	260	○	○	○	○	○	Absent	Ledgerly

The actual answer"cheapest crm for under 20 staff"

For a team under 20 the most affordable options are Ledgerly (from £9 per user), Perch Starter, and Northgate Lite. All three publish transparent UK pricing.

You publish pricing, but not per-user, and not in a table an engine can read. That formatting gap is why you're missing from an 880-a-month question.

Why you're absentAcross all 71

Reason	Prompts	Fixable
No page answers it directly	31	Yes
Pricing not machine-readable	18	Yes
Not on the cited review sites	13	Yes
Category unclear on your site	7	Yes
Genuinely not a fit	2	No

69 of 71 absences are fixable. Four jobs, not seventy-one problems.

Kestrel CRM / Sources · what the engines quoteSample data

Domains cited in your category

Citations to your site

1.4% of all citations

Third-party mentions of you

Others describe you more than you do.

Review sites missing you

Most cited sources when AI answers your categoryAre you on them?

Domain	Citations	You listed	Rivals	Action
g2.com	41	○ No	3 of 3	Claim
capterra.co.uk	28	● Yes	3 of 3	Improve
reddit.com/r/smallbusiness	19	○ No	2 of 3	Monitor
northgate.co.uk/compare	17	Named	—	Counter
techradar.com	13	○ No	2 of 3	Pitch
kestrelcrm.co.uk	6	● Own	—	Expand

G2 is quoted 41 times and doesn't list you. Largest single gap here, and it's a form-filling job rather than a content project.

Your pages by citations earned

Page	Cited
/integrations/xero	3
/pricing	2
/ (homepage)	1
/features	0
/blog (28 posts)	0

One integration page earns half your citations. Twenty-eight blog posts earn none. That tells you what to write next.

What to fix

You don't need more data. You need to know what to do on Monday.

Every scan ends in a ranked list, written for a marketer rather than a search specialist — with the draft ready when you want it.

Recommendations · 12 open High impact1 day38 prompts affected

Write a page comparing you with the two brands AI names instead of you

What to do

Write one page that sets you side by side with Northgate and Perch. Cover price, who each one suits, and where you're different. Be fair about it — a page that only flatters you doesn't get quoted.

Why it matters

When someone asks AI to compare brands, it looks for a page that has already done the comparing. Right now it's reading your competitor's version, which only tells one side of the story.

What we'd expect

Brands that publish a fair comparison page typically start appearing in comparison answers within a few weeks. We'll track it and tell you when it moves.

02Answer the six questions customers ask before they buy, on one page

03Get listed on the two review sites Gemini keeps quoting

Free tools

Get started today with our free tools.

Check whether AI crawlers can reach your site, and generate an llms.txt file. No signup, under a minute each.

See the free tools →

Our story

Built by someone who lived the problem.

I spent ten years running digital and SEO strategy at agency level, for brands including Barclays and Virgin. Then I moved in-house as a senior digital director at a FTSE 100 company.

In that role I watched organic traffic quietly decline with no clear explanation. The SEO was fine. The content was strong. AI was intercepting customers before they ever reached us, and none of our tools could see it, let alone explain it.

I built Visibly because the thing I needed didn't exist — and because the tools that come closest are priced for teams ten times the size of the ones that need this most.

10+ years agency digital and SEOBarclays · VirginFTSE 100 digital directorUK-based

Pricing

Priced for teams that were never going to spend four figures.

Essentials

£149 /month

One brand across four AI engines, with a weekly report and the five things worth doing next.

1 brand monitored
4 AI engines tracked
Weekly visibility report
Top 5 prioritised actions
Competitor tracking, up to 3
Email alerts when you drop

Join early access

ProMOST POPULAR

£349 /month

For teams running several brands, or moving fast enough to want the reasoning behind every recommendation.

5 brands monitored
All engines, new ones added automatically
Daily visibility reports
Full recommendations engine with reasoning
Unlimited competitor tracking
Slack and email alerts
Priority support

Join early access

No card needed to start Cancel anytime Change or cancel your plan yourself Payments handled securely by Stripe

Enterprise GEO platforms typically start at four figures a month with an annual commitment and an onboarding process. Visibly is built for the marketing generalist rather than the search specialist, and priced accordingly.

Be first to find out whether AI recommends you.

Launching soon. No spam, unsubscribe anytime.